Apple made $117.8bn in total profit (not revenue, of course) over the past four quarters, which is an average of $323 million per day.

Apple made $117.8bn in total profit (not revenue, of course) over the past four quarters, which is an average of $323 million per day. So when they loudly donate $1m to a charity or a disaster relief fund, they're giving 0.3% of their profits for that single day.

Apple made $117.8bn in total profit (not revenue, of course) over the past four quarters, which is an average of $323 million per day. So when they loudly donate $1m to a charity or a disaster relief fund, they're giving 0.3% of their profits for that single day.

Apple made $117.8bn in total profit (not revenue, of course) over the past four quarters, which is an average of $323 million per day. So when they loudly donate $1m to a charity or a disaster relief fund, they're giving 0.3% of their profits for that single day.

Apple made $117.8bn in total profit (not revenue, of course) over the past four quarters, which is an average of $323 million per day. So when they loudly donate $1m to a charity or a disaster relief fund, they're giving 0.3% of their profits for that single day.

Apple made $117.8bn in total profit (not revenue, of course) over the past four quarters, which is an average of $323 million per day. So when they loudly donate $1m to a charity or a disaster relief fund, they're giving 0.3% of their profits for that single day.

@mattgemmell I hope people will understand that the point of this isn't "Apple should spend more on charity" (although they should) but "this is how little Apple gives while crowing about their philanthropy"

@mattgemmell What do they pay in taxes?

@mattgemmell are the costs of the press release preparation included in this 1m?

@Thomas_Ekstrom Less than they should, certainly.

@mattgemmell Another sad wrinkle: when you "donate" through a corporation to a charity or relief fund there is no guarantee the money is paid out in a timely manner - it's not a passthrough. Often corporations put it in an account, accrue interest, and do a one-time tax write-off donation for the year.