I'm a bullshitter by trade (I work in B2B marketing) and had a conversation with the rest of the team about SEO on our web pages.
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I'm a bullshitter by trade (I work in B2B marketing) and had a conversation with the rest of the team about SEO on our web pages. They were asking if there were any tricks we could use to get better ratings. I suggested what if we went through the existing content and checked if it was worth anyone's time to read, and then rewrote the content so that people would actually want to read it and would actually gain useful info; that should be SEO enough.
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