#ad
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@ShadowJonathan@tech.lgbt the thing is, they still work. you don’t have to like them, heck, many are designed to be as obnoxious as possible, because it doesn’t matter if you hate them — you just need to connect the brand with a product once you think about it. If it did that, it worked. that’s all it’s supposed to do, that’s all the whole industry tries to achieve.
Hate works just as well as love, as long as it’s memorable. Even if you make an effort to avoid the product brand because of the ad, it still means you memorized it and someone else won’t have that fortitude or cares that much. If you think “tissues” and immediately think of Tempo (or whatever), it worked.
If you remember the ad but not what it advertised, it was accidental art but a failure, professionally speaking.I’ve worked in this shit industry until it broke me. Never again.
And, yes, I refuse to browse the net without an adblocker. This whole system of monetization should be long dead.
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@ShadowJonathan
If I find I am obliged by advertising to remember a brand, I will avoid that brand like the plague it is, forever. -
@ShadowJonathan that's what makes Mastodon so much more amenable. (Support your server!) It's great to be here, avoiding the noise of capitalism.
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@ShadowJonathan@tech.lgbt the thing is, they still work. you don’t have to like them, heck, many are designed to be as obnoxious as possible, because it doesn’t matter if you hate them — you just need to connect the brand with a product once you think about it. If it did that, it worked. that’s all it’s supposed to do, that’s all the whole industry tries to achieve.
Hate works just as well as love, as long as it’s memorable. Even if you make an effort to avoid the product brand because of the ad, it still means you memorized it and someone else won’t have that fortitude or cares that much. If you think “tissues” and immediately think of Tempo (or whatever), it worked.
If you remember the ad but not what it advertised, it was accidental art but a failure, professionally speaking.I’ve worked in this shit industry until it broke me. Never again.
And, yes, I refuse to browse the net without an adblocker. This whole system of monetization should be long dead.
@orangelantern @ShadowJonathan
"This whole system of monetization should be long dead."
The "brilliance" of Silicon Valley bros (esp Google) was bidding for eyeballs, being the middlemen, raking in cash.
This was the con media middlemen and distributors made bank on in the 20th century. Insert yourself between the producers and the consumers and get the producers to sign away their rights.
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@ShadowJonathan I never want to see another ad in my life.
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@ShadowJonathan
Imagine using the web with no ad blocker... I know some people who do this and I just can't understand it. I had to do it once recently and I almost threw my computer across the room.@wakingrufus @ShadowJonathan so sudden urge to throw computer is normal, I guess...
One day I had freshly reinstalled Firefox, without any plugins yet. And friend sent me YT links on chat. Damn... -
@ShadowJonathan yeah and if something is advertised too aggressively - i will actively avoid that thing and look for alternatives every chance i get
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@ShadowJonathan watching the superbowl at the weekend reminded me how good we have it in Europe for advertising on TV....
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@ShadowJonathan "i'm writing your brand on my shitlist and will refuse to ever buy from you again"
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@melioristicmarie this is really really good
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@melioristicmarie this is really really good
from sean tejaratchi (l.a. woohoo california!)
https://en.m.wikipedia.org/wiki/Sean_Tejaratchi
to bansky.
to you all.
feel it, love it, be it, fight back, punch up as hard as you can as often as you can.
️
https://boingboing.net/2012/03/13/is-banksy-on-advertising-p.html
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@ShadowJonathan I do the same
I learned that tactic from my grandpa, he would mute the TV any time the ads were on -
from sean tejaratchi (l.a. woohoo california!)
https://en.m.wikipedia.org/wiki/Sean_Tejaratchi
to bansky.
to you all.
feel it, love it, be it, fight back, punch up as hard as you can as often as you can.
️
https://boingboing.net/2012/03/13/is-banksy-on-advertising-p.html
“People are taking the piss out of you everyday. They butt into your life, take a cheap shot at you and then disappear. They leer at you from tall buildings and make you feel small. They make flippant comments from buses that imply you’re not sexy enough and that all the fun is happening somewhere else. They are on TV making your girlfriend feel inadequate. They have access to the most sophisticated technology the world has ever seen and they bully you with it. They are The Advertisers and they are laughing at you. You, however, are forbidden to touch them. Trademarks, intellectual property rights and copyright law mean advertisers can say what they like wherever they like with total impunity. Fuck that...
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“People are taking the piss out of you everyday. They butt into your life, take a cheap shot at you and then disappear. They leer at you from tall buildings and make you feel small. They make flippant comments from buses that imply you’re not sexy enough and that all the fun is happening somewhere else. They are on TV making your girlfriend feel inadequate. They have access to the most sophisticated technology the world has ever seen and they bully you with it. They are The Advertisers and they are laughing at you. You, however, are forbidden to touch them. Trademarks, intellectual property rights and copyright law mean advertisers can say what they like wherever they like with total impunity. Fuck that...
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"... Any advert in a public space that gives you no choice whether you see it or not is yours. It’s yours to take, re-arrange and re-use. You can do whatever you like with it. Asking for permission is like asking to keep a rock someone just threw at your head. You owe the companies nothing. Less than nothing, you especially don’t owe them any courtesy. They owe you. They have re-arranged the world to put themselves in front of you. They never asked for your permission, don’t even start asking for theirs.”
- banksy via sean tejaratchi
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@ShadowJonathan Every so often when I'm driving I'm too distracted by the driving to start skipping the ads for whatever podcast I'm listening to, and then I'll pay attention again and go "Why the fuck am I listening to these?" And promptly finish skipping through almost with a sense of shame for not paying enough attention to do so x3
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As a hacker I will employ any and all means to avoid seeing advertisements at all. I go as far as writing user scripts to block website elements that advertise AI features of the same site.
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@ShadowJonathan@tech.lgbt ...and this is HOW advertisers ended up deciding to learn how to BEAM ADS straight into our DREAMS!! (Futurama reference btw)... they hated how we would try to make their jobs impossible, and good luck avoiding an ad in your dreams
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@ShadowJonathan@tech.lgbt ...and this is HOW advertisers ended up deciding to learn how to BEAM ADS straight into our DREAMS!! (Futurama reference btw)... they hated how we would try to make their jobs impossible, and good luck avoiding an ad in your dreams
@ShadowJonathan @Natsura ...but an ad is basically "Here is a product/service that is not competitive by itself. It only works because we tell people to buy it"
Btw. the best handymen are the ones with the worst looking cars that can afford to get gigs just by personal refferal.
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@ShadowJonathan I rarely buy the products, never actually. I love the marketing strategy of commercials and there are some pretty phenomenal ones out there right now.
@ShadowJonathan @Beachbum It is pretty complicated for me. I actually would not mind the occasional static ad on websites. Like advertising an electronics store on a hardware hacking site, a car ad when reading car content (though I know cars exist and I'm not interested), if that helps to pay for you writing what I want to read. What ticks me off is the scripts they try to run, loading large videos and shoving that full screen into my face. That and tracking/targeted ads (they don't even work)
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