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  3. Data centers are facing an image problem.

Data centers are facing an image problem.

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climatechange
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  • Climate News NowC This user is from outside of this forum
    Climate News NowC This user is from outside of this forum
    Climate News Now
    wrote last edited by
    #1

    Data centers are facing an image problem. The tech industry is spending millions to rebrand them.

    Through television ads and online campaigns, industry-backed groups are promising jobs, clean energy, and lower electricity bills. #ClimateChange

    https://grist.org/energy/data-centers-are-facing-an-image-problem-the-tech-industry-is-spending-millions-to-rebrand-them/

    The UberduckU KnightmareL 2 Replies Last reply
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    • Climate News NowC Climate News Now

      Data centers are facing an image problem. The tech industry is spending millions to rebrand them.

      Through television ads and online campaigns, industry-backed groups are promising jobs, clean energy, and lower electricity bills. #ClimateChange

      https://grist.org/energy/data-centers-are-facing-an-image-problem-the-tech-industry-is-spending-millions-to-rebrand-them/

      The UberduckU This user is from outside of this forum
      The UberduckU This user is from outside of this forum
      The Uberduck
      wrote last edited by
      #2

      @climatenewsnow And yet datacenters themselves employ almost no local skilled labor once they're built. You'll have physical security (usually outsourced), an electrician if it's a colocation datacenter (also usually outsourced), and an on-prem remote hands person or two who also handle shipping and any other physical work that needs occasional doing. Groundskeepers (outsourced), maybe a manager just to have someone in charge of it (though I've never seen one, just bad corporate photos in a frame on the wall).

      Of these, only the electrician and the manager are considered skilled labor. Remote hands at some datacenters is unskilled enough that I've had clients pay four figures for me to drive an hour, insert a hot-swappable NVMe, and drive home rather than pay the nominal remote hands fee for someone already on-site to do it.

      Everything else about running a datacenter can be done remotely, with perhaps an occasional trip to the physical location. I've spent a good deal of time inside a few datacenters, and I don't think I've ever seen anyone (clients aside) who don't fall into one of the above categories. I'm sure I'm missing some role, but the promises of permanent local jobs are utter bullshit.

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      • Climate News NowC Climate News Now

        Data centers are facing an image problem. The tech industry is spending millions to rebrand them.

        Through television ads and online campaigns, industry-backed groups are promising jobs, clean energy, and lower electricity bills. #ClimateChange

        https://grist.org/energy/data-centers-are-facing-an-image-problem-the-tech-industry-is-spending-millions-to-rebrand-them/

        KnightmareL This user is from outside of this forum
        KnightmareL This user is from outside of this forum
        Knightmare
        wrote last edited by
        #3

        @climatenewsnow that is funny, it is not the image that is the issue, it is the everything else.

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