Better Cotton*
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Better Cotton*
(*may not contain Better Cotton)
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Better Cotton*
(*may not contain Better Cotton)
@gsuberland When your marketing department and the trademark lawyers are in too tight of a feedback loop.
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Better Cotton*
(*may not contain Better Cotton)
@gsuberland if Ea-Nasir had just done this he would've been in the clear
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Better Cotton*
(*may not contain Better Cotton)
@gsuberland also the link is dead
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Better Cotton*
(*may not contain Better Cotton)
@gsuberland I've seen a similar thing for fair trade cocoa/coffee/sugar or something like that. what exactly is "a system of mass balance" anyway? my guess is that X amount of ethical stuff goes into a pool along with Y amount of unethical stuff, it gets all mixed up, and then X amount can be sold as ethical regardless of the actual origin?
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@gsuberland I've seen a similar thing for fair trade cocoa/coffee/sugar or something like that. what exactly is "a system of mass balance" anyway? my guess is that X amount of ethical stuff goes into a pool along with Y amount of unethical stuff, it gets all mixed up, and then X amount can be sold as ethical regardless of the actual origin?
@ilmari @gsuberland That's exactly it: on average it would be Z% {recycled, fair trade, etc.}, but there is no guarantee that a specific item contains
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@gsuberland I've seen a similar thing for fair trade cocoa/coffee/sugar or something like that. what exactly is "a system of mass balance" anyway? my guess is that X amount of ethical stuff goes into a pool along with Y amount of unethical stuff, it gets all mixed up, and then X amount can be sold as ethical regardless of the actual origin?
@ilmari @gsuberland I've heard the same kinda shenanigans are used for "X% post consumer material"
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