Before Grand Theft Autocomplete destroyed most of my industry, I used to say I had something I wished tech company senior management - basically, the C-suite - would understand and take to heart.

Before Grand Theft Autocomplete destroyed most of my industry, I used to say I had something I wished tech company senior management - basically, the C-suite - would understand and take to heart. I haven't got to say it in a while, but feel it needs to be written down somewhere.

So here goes.

If you think you can meaningfully motivate tech workers with company-branded knapsacks and tee-shirts, while senior management pockets bonuses and stock incentives worth 6 or 7 figures, you need to start hiring smarter tech workers.

There is very, very little that is more demotivating than being thrown scraps of useless tat branded with the company logo as a permanent reminder of just how little their contribution is valued.

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