@scottjenson for sure! I mean that when I'm writing a post, I have control over the audience. IIUC, that's a kind of control over the group of people who might see it in their timeline. It is open-ended, so for example if I shared something with followers, and then I got a new follower later, I could expect they could see it.
OTOH, a message I addressed to a specific user feels more like I'm saying this is for that user only and forever. If that message were encrypted, then it would also be private, as I could expect that even a server admin couldn't read it.
(nb: I've made a bunch of assumptions based on how I think the system works, so some of my points may be due to a flawed mental model!)