@mattgemmell Damn this was an uncomfortable read, especially for a current employee. 
I remember modding Windows XP to look like Mac OS X Leopard. I was glued to my Sony VAIO every Apple Keynote, wishing I could transform my shitty computer to a MacBook Pro LOL! My, how the mighty have fallen.
For once in Apple's existence though, they truly have superior hardware and that is saving them from the last great exodus; people who rely on such devices for their work.
Deeply unsettling times.