There were many media reports in Canada/around the world regarding the decline of sales of US alcohol / decline in trips to the US.

I know there is some hope in US circles that both those trends will be reversed in the coming years.

But I suspect that the economic fallout has only just started to surface e.g. we have invested months of work building relationships with local orgs / migrating systems etc.

Even if tomorrow is all sunshine and rainbows, it's unlikely to overcome the new inertia.

Practically every tangentially related to work external meeting I have had with other Canadians in the last year has included a segue where all parties discussed taking steps to diversify away from US infra/software/orgs.

It's the kind of activity where nothing seems to be happening, until it happens all at once.

e.g. We began researching, negotiations, and planning early in 2025 and only actually started migrating systems in December. We will begin cancelling contracts later this month.