Author slams ‘be safe, be seen’ hi-vis cycling safety campaigns, calls for new ‘Look, don’t kill’ slogan

Author slams ‘be safe, be seen’ hi-vis cycling safety campaigns, calls for new ‘Look, don’t kill’ slogan

Cycling Ireland president Ciaran Cannon, who described any potential protective equipment legislation as “performative policymaking” which “shifts responsibility away from those operating the most dangerous vehicles and implies that injury results from a failure of visibility rather than from road design, driver behaviour, or enforcement”.

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https://road.cc/content/news/cycling-live-blog-27-january-2026-317831