Gen AI is an expensive way to create text and images. Right now, much of that cost is being subsidized and hidden, but it will eventually need to be paid. Because charging the actual cost will likely negate most of the value proposition of genAI, the companies that run the big models are focused on altering the social and economic context so that there are big external costs to opting out. E.g. getting companies to fire staff makes it difficult to pivot back away from AI because hiring and training replacement staff can be difficult and costly. Hence, the huge rush and hysterical sense of urgency around adoption: the demand for profitability is an approaching tidal wave, and they need to lock entire industries in before that wave hits.
That's why resistance IN THE PRESENT counts for a great deal. Right now, we have the approaching wave in our favor, and they're counting on cultivating enough dependence before it hits that we'll have no choice to accept the actual costs. The closer they get to locking society into dependence on hyperscale AI systems, the more difficult it becomes to opt out of even the plainly dystopian uses of the technology. And the longer we "wait and see," the less say we may ultimately have in how this technology shapes our society.